That great work comes from great relationships.
That when work's fun, it stops being work.
That common sense is often not common at all. We think it should be, so we like to use it a lot.
That we should love what we do. If we enjoy creating it, chances are our audiences will enjoy receiving it.
That marketing communications shouldn’t be about us or our clients, but always about the audience.
That your business point of difference should be defined by the difference you really make.
That mission and vision statements are not your most important or effective marketing tools.
That if you listen to your customers, they will return the favour.
That your marketing budget is your marketing budget. Not ours.
That our clients get the best work when we’re not working for them, but with them.