Big agency experience, small agency effectiveness.
20 years in the advertising industry, and getting out of bed each day keeps getting easier.
Working as an art director in a diverse range oflarge and small advertising, design and direct agencies has helped.
But nothing – aside from his three kids, or maybe an irresistible kayak through dawn – has got him out of bed in the morning like Ramp does.
The reason for going to design school all those years ago still remains – something he learned while working in a small Dunedin agency as a student – your ideas, crafted with your own mind and your own hands, can make a big difference to someone's business (or their day, or their life).
Not a bad reason to start a business. And not a bad reason to get out of bed each day. Especially when the kids are sleeping in.
Canadian born but Kiwi made. With over 20 years experience working on some of the best Kiwi brands, she’s been fortunate to practice the full range of delights and disciplines brand marketing offers up, from traditional advertising to multi-channel marketing and digital media.
Her natural curiosity for understanding customer behaviour – why and how they interact with a brand and what they expect from it– is what brings electricity to her day.
In her down time she fills life with an adorable man and two boys – their sports, our adventures and a long time pursuit to become the next Picasso.
KEY CREATIVE AND PRODUCTION TEAM /
Melanie Federico, copywriter
Alf Lee, copywriter
Tim Christie, senior designer